Social Media Marketing Webinars

I just wanted to reference two webinars I led while working at Rapleaf.  They both discuss marketing applications of consumer social data; in other words, how does a marketer change their message when they know how many friends a person has, or what pages on Facebook a person is a fan of?  In short, a lot- we are all moving towards one to one communication and understanding the social components of your audience is a key ingredient.

The first is aimed squarely at automotive marketing:

The second covers Facebook Fan Pages, both the ones you own and the ones you don’t, and includes details from my study comparing fans of BMW and Audi.  More on that study was posted to Razorfish’s Headlight Blog.