Figuring it all out since Christmas Eve '81
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  • Social Media Marketing Webinars

    Posted on February 3rd, 2010 Nathan 2 comments

    I just wanted to reference two webinars I led while working at Rapleaf.  They both discuss marketing applications of consumer social data; in other words, how does a marketer change their message when they know how many friends a person has, or what pages on Facebook a person is a fan of?  In short, a lot- we are all moving towards one to one communication and understanding the social components of your audience is a key ingredient.

    The first is aimed squarely at automotive marketing:

    Social Media Research Driving Automotive Marketing
    View more presentations from Rapleaf.

    The second covers Facebook Fan Pages, both the ones you own and the ones you don’t, and includes details from my study comparing fans of BMW and Audi.  More on that study was posted to Razorfish’s Headlight Blog.

    What Facebook Doesn't Tell You About Your Fans
    View more presentations from Rapleaf.
    Cars, technology, work , , , ,

  • My first post to NathanScripps.com

    Posted on March 24th, 2009 Nathan 768 comments

    So after a little more than a year of parking this URL, I have the time and drive to actually build it out. Turns out, it was pretty easy to get a basic framework up and running. I am using BlueHost for hosting, Wordpress for content management, and bought the URL from GoDaddy (set to automatic renewal).

    My intent is to use this site as a hub of sorts, stringing together some continuity between all of the varying online communities in which I take part: Dailymile, Twitter, BookCrossing, LinkedIn, Digg, Yelp, SG, and yes… Facebook and MySpace too (though to a lesser extent). With all of those communities getting different attention from me, supporting or drawing out different aspects of my personality, how am I supposed to create and maintain consistency? I hope this site will give me both a jumping off point to start formulating thoughts and a rallying point for others to get a better, more complete picture of my online self.

    I fully intend for this site to evolve over time and welcome any and all suggestions on how to improve it or the content presented herein.

    Nathan Scripps

    Nathan Scripps

    Cars, Movies, Music, Travel, Uncategorized, work , ,

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